The Düsseldorf outerwear specialist G-Lab GmbH is expanding into the Netherlands.
The company worked together with the Dutch sales agency PDR2 for this, the partners announced at the beginning of the month. After G-Lab has grown strongly in Germany, Austria and Switzerland in the last three years, the brand now wants to gradually expand its activities. The focus is on the Netherlands, where the outerwear specialist will be active from the SS24 season.
“We are very excited to be working with PDR2 as they are not only strong experts in their market but most importantly they share the same values and goals with us,” said G-Lab founder Björn Gericke. “I am confident that together we will be able to transfer our growth momentum to the Dutch market.”
G-Lab launched its first collection in 2010 and is currently only represented in Germany, Austria and Switzerland. In Germany, men’s and women’s jackets are available from retailers such as KaDeWe in Berlin and Unger in Hamburg.
PDR2 has a showroom in Almere, the Netherlands, where the agency also presents Cologne-based label Armedangels and British menswear brand Farah.