The brand & other Stories, which belongs to the Swedish clothing group, Hennes & Mauritz, freshens three of its German branches with a new store concept.
The redesigned Hamburg shop at Spitlerstraße 28 was reopened on February 14th. The branch at Steinweg 5 in Frankfurt am Main will follow on March 7, on March 28th the shop at Kölner Ehrenstraße 43 is the turn.
With the new shopping concept, the brand “created a new multi -layered, tailor -made shopping experience”, according to a message. The design is based on “on an expressive color palette” and is “inspired by the dimora of an artist”, a room “in which she lives and works and in which carefully curated furnishings with objects from her studio contrast to a harmonious atmosphere to create for creativity and self -realization ”.