& Other stories joins Zalando.
From October 1st, the brand, which belongs to the Swedish clothing group, will be available on the German platform of the Berlin online retailer from the German platform, the two companies announced on Thursday. Due to the integration at Zalando, the brand’s range becomes customer: even more accessible inside in Germany, it is said.
The Managing Director of & Other Stories, Lina Söderqvist, emphasized that the customers should be reached where they are. Zalando, on the other hand, sees the integration of & other stories a profit for your own announcement: inside and confirmation of the chances of success of your ecosystem strategy.
Andreas Roedl, Vice President of Fashion at Zalando, explained that brands such as & other benefits benefit from the platform e-commerce solutions, for example through smooth integration via Tradebyte, the marketing range through Zalando Marketing Services and Multi-Channel Fulfillment with ZEOs. So the brands could make millions of customers: reach throughout Europe and expand their business together with Zalando.