The Berlin label OOR Studio is opening its own store in its home country.
The brand chose Berlin’s famous Torstrasse 76 as its location, making it a direct neighbor of the US streetwear brand Supreme, OOR announced on Friday. From December 12th, in addition to OOR’s apparel collection, curated vintage designer pieces, magazines such as Haw-lin, Numéro Berlin and Fräulein Magazine and a range of niche perfumes from Roelen and Uniform will be offered there. Exclusive collaborations will also become part of the range, including with the outerwear brand Alpha Industries and the shoe brand Heinrich Dinkelacker.
OOR Studio was founded by Götz Offergeld, publisher and editor-in-chief of Numéro Berlin, and Mirko Borsche, art director and founder of the graphic design office Bureau Borsche. OOR Studio’s clothing collection combines “playful, almost childlike elements” with modern silhouettes – traditional yet contemporary. The brand was also part of the ‘Neudeutsch’ trade fair concept, which has already appeared at the Pitti Uomo and CIFF fashion fairs.