The very expensive TV show Avastars is now really knocked out by the viewer a week after its horror premiere. “Only 214 thousand viewers left after the 304 thousand last week. Ouch!”
John de Mol came up with the idea for Avastars more than twenty years ago. And that really says it all. The program, in which dancing and singing digital puppets compete against each other, looks very 2003. The viewer punishes it mercilessly: of last week’s 304 thousand viewers (6 percent market share), many are now dropping out.
Lots of dropouts
Avastars only attracts 214 thousand viewers (4 percent) with the second episode, which is a terrible score. In comparison: SBS 6 attracted more viewers with the weather forecast at midnight. It is inevitable that John de Mol will put his pride aside this weekend and pick a spot in the night programming, somewhere near De NIX Factor.
AD journalist Marcus den Blanken is in shock. He tweets: “Outright viewing figure horror for SBS 6 and John de Mol. Avastars completely falls through the lower limit. Ouch!”
Through the ice
How does RTL Boulevard reporter Joost Maiburg look at it? “Avastars is completely falling through the ice as expected. After the dramatic start, only 214 thousand people are now watching!”
Today Inside star René van der Gijp thinks that SBS 6 should at least shorten Avastars. “I would say: shorten that program by half an hour. That seems a lot more convenient to me. That we can start on our own time.”
Wilfred Gene? “But people have studied for that, right? May I accept?”
René: “Yes, there are some geniuses there who probably know why they do that.”
The Traitors
Competitor RTL 4 started right opposite Avastars with the new season of De Verraders and 1 million people (20 percent) watched it, much more than the generally poorly scoring Chantal Janzen had last week with her pajama show. That’s because 635 thousand people watched it.
Tina points out that it’s The Traitors’ least-watched start to date. “Think that RTL 4 had hoped for higher, because there was no competition from Flikken Maastricht (started at 9:47 p.m.) and Avastars also turned out to be no competition last week. But all-in-all great start, much higher than Chantal’s Pajama Party.”
Viewing figures
The viewing figures of Friday, March 3, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,889,000 | 01. NPO1 / 28.3% |
| 02. Skating World Championship Distances 500M (NPO1) 1,422,000 | 02. RTL4 / 17.8% |
| 03. Speed Skating World Championship Team Pursuit (NPO1) 1,301,000 | 03. NPO2 / 11.0% |
| 04. Cops Maastricht (NPO1) 1,269,000 | 04. SBS6 / 8.2% |
| 05. Two to twelve (NPO2) 1,240,000 | 05. RTL5 / 4.3% |
| 06. Half past seven news (RTL4) 1,119,000 | 06.NET5 / 3.0% |
| 07. The Traitors (RTL4) 1,028,000 | 07. NPO3 / 2.8% |
| 08. EenVandaag (NPO1) 1,020,000 | 08. Vero / 2.6% |
| 09. Journal 18:00 (NPO1) 994,000 | 09. RTL8 / 2.4% |
| 10. RTL Boulevard (RTL4) 789,000 | 10. RTL7 / 2.3% |
| 11. The Cut Guest (NPO2) 776,000 | 11. Paramount / 1.4% |
| 12. Inside Out (NPO2) 774,000 | 12.BBC / 1.4% |
| 13. Today Inside (SBS6) 695,000 | 13. ESPN / 1.2% |
| 14. Jinek (RTL4) 656,000 | 14. Discov / 1.0% |
| 15. Op1 (NPO1) 652,000 | 15. N.geog / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 42.1% |  |
| 02. RTL Netherlands 27.3% | |
| 03. Talpa TV 14.0% |
Programs that did not make it to the top 15 include Editie NL (598 thousand), Hart van Nederland (587 thousand), Nieuwsuur (520 thousand), Tijd voor MAX (514 thousand), 112 Today (390 thousand), Shownieuws (353 thousand ), Big Brother (271 thousand) and HLF8 (250 thousand).
