The US denim supplier One Jeanswear Group (OJG) has appointed Chris Waldeck as Chief Executive Officer (CEO), effective October 6th.
Waldeck is “an experienced executive with more than 30 years of experience leading global fashion and consumer goods brands,” the company, which is part of Premier Brands Group Holdings, said in a statement on Monday. Most recently, he worked as Co-Chief Operating Officer and Global Brand President of the jeans brand Lee at Kontoor Brands until the summer of 2024.
Morris Tbeile, Chairman and CEO of Premier Brands Group, welcomed the appointment: “Chris is an exceptional leader with a proven track record of building brands, driving operational excellence and navigating global markets,” he said in a statement. “His expertise in product and marketing as well as his international experience make him the ideal person to lead the One Jeanswear Group into the next phase of growth.”
Waldeck had previously held various management positions at the sporting goods company Adidas over the course of his career. There he led the turnaround of the Reebok business in South Korea and led Reebok North America. During his career, he gained experience in omnichannel strategy, brand transformation and product innovation in North America, Asia and Europe.
Waldeck is looking forward to the new challenge: “This is a crucial time in the One Jeanswear Group’s journey. I look forward to leading the company into its next chapter,” he explained. OJG’s portfolio includes its own labels such as Gloria Vanderbilt and Vintage America as well as licensed brands such as Jessica Simpson, Lucky Brand and Nine West Jeans.
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