As part of its international expansion strategy, ON opens its own store in Madrid. It is the first branch of the Swiss sporter in Spain.
On its own branch network has been expanding continuously for several years; Especially since the IPO in September 2021. Now the renovation and renovation work for the first Spanish monomarka store is in full swing. In Spain, the Swiss company is already present with its shoe and clothing collections and various limited capsule collections. In the past seasons, these collections have been developed in cooperation with the well -known Madrid Luxury fashion house Loewe, which belongs to the French luxury goods group LVMH. The products are mainly sold through their own e-commerce platform and selected multimarken retailers. This includes specialist shops across the country, concept stores and the department stores WoW and El Corte Inglés. This sales network is now being expanded by the new own store.
As the signage on the shop windows already shows, the first on-store in Spain is opened in Calle de Serrano 17. The two -story shop has so far been used by the luxury brand Kenzo. On now takes over the premises and positions itself in the Madrid retail landscape with its own store in the immediate vicinity of the Nike flagship store in the “Golden Mile” of the Spanish capital.
On confirmed the upcoming opening in Madrid to Fashionunited. However, the company did not want to comment on the current state of work and the peculiarities of the new store. However, it was announced that the opening is planned for the end of the year. Then Madrid is part of the list of cities such as New York, London, Miami, Paris, Berlin, Milan or Chicago, in which flagship stores and representative sales areas are already operating.
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