The Olympus Bezner KG from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) opens a new brand store on Thursday, April 3, 2025. The internationally known men’s fashion brand is expanded internationally for their shirts, sweaters, polo shirts & Co.
Olympus presents the entire portfolio of clothing articles in the Middle Franconian city on a 100 square meter sales area. At the address of Ludwigsplatz 7, shirts in all conceivable designs, colors and patterns, various cuts, collar variants and sleeves in a wide range of size including the matching accessories will be found Another sorting focus is masculine Olymp Casual Styles with leisure shirts, sweaters, sweat, polo and t-shirts. In addition, pants in different versions complete the offer below the belt line.
The modern Olymp Store concept was designed by the renowned Stuttgart architecture firm Bloch Partner. The friendly interior design relies on individuality, clarity and high flexibility. Elements made of different materials alternate a harmonious ambience alternating from light and dark contrasts. In addition, there are the integration of digital presentation elements and a virtual shelf extension, which enables an unlimited product range via an Instor-order terminal to increase the shopping experience. Furthermore, various services are offered, including the possibility of picking up online positions in the store (Click & Collect) or online reservations in the store (Click & Reserve).
Kai Graf, Olympus Managing Director for Sales, says: “The Olympus brand has long been established in German specialist retailers. We want to further intensify this proven cooperation with our trading partners. At the same time, we intend to further strengthen our own sales activities. With their special old town flair, Nuremberg has an excellent retail center. The local population comes from the outskirts, the area, which is specifically available for shopping, go the city and millions of tourists. ” The new Olympus Markenstore also creates five additional jobs. The experienced sales team offers qualified advice, personal service and ensures a special shopping atmosphere due to the unmistakable sympathy of the medium-sized family business from Baden-Württemberg.
The Olympus Bezner KG from Bietigheim-Bissingen near Stuttgart is the shirt market leader in Germany. In addition, the high -quality clothing range is sold in more than 40 export countries worldwide. The revenues generated were 212 million euros in 2024. Olympic sales are primarily done via the clothing retail trade. Within your own trade strategy, which is a sensible addition to the expansion of the brand presence, Olympus pursues a prudent expansion course. With the new Olympus Store in Nuremberg, a total of 53 monomarkt shops are operated in the roof region. The new branch at Ludwigsplatz 7 is the eighth free standing store, which is not in a shopping center, but a busy pedestrian zone.