The luxury modem brand off-White will be represented on the Indian market in the future. This is made possible by a long -term distribution contract between Brand Concepts Limited and Sportlux General Trading FZCO. Brand Concepts thus secures the exclusive rights for the introduction and operation of off-White in the Republic of India, the company announced on Thursday.
As part of the agreement, Brand Concepts assumes the responsibility for the sales and retail of off-White products in the categories of women, men’s and children’s confection. Shoes, bags, wallets, belts, swimwear and other fashion accessories are also included.
The market launch of the first off-white collection in India is planned for the fourth quarter of the current financial year. Sales should be carried out via exclusive brand boutiques, modern retail surfaces, selected luxury e-commerce platforms and its own direct-to-consumer website.
“This partnership with Sportlux is a milestone for our company,” said Abhinav Kumar, co -founder of Brand Concepts. “It’s not just about introducing a brand, it is about establishing a cultural movement on the Indian market. The wide product portfolio, from clothing to shoes to accessories, enables us to create a holistic off-white experience. With our retail expertise, we are well positioned to expand the presence of off-White in India and our leading position in To strengthen premium and luxury segment. “
For Brand Concepts, which is already cooperating with brands such as Aeropostale, Juicy Couture and Tommy Hilfiger Travel, the agreement with off-White marks entry into the luxury clothing segment. The step takes place at a time when more and more international high-end brands recognize the Indian market as a strategic growth field with great potential.
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