AWGE SS26 Credits: © Launchmetrics/Spotlight

The fusion of street and business wear seems to be the topic of the men’s early/summer 2026 season. A creeping process that has already been used in previous years and has now established itself. Does that mean, the sometimes humorous and playful way that is currently addressing a younger target group is lost?

The menswear collections for SS26 prove that a pinch of humor is also part of growing up. The life and the overall situation characterized by wars and crises are already serious enough.

Boxer shorts

VLNR: Études, Creole, Awge, Dolce & Gabbana (SS26)
VLNR: Études, Creole, Awge, Dolce & Gabbana (SS26) Credits: © Launchmetrics/Spotlight

Therefore, the trousers in homage to the hip-hop style of the 90s slide a little deeper and released the fluffed boxer shorts. Brands such as Études and Dolce & Gabbana also prove that it does not always have to be ‘pants at half past eight’. The lower socket can also serve as a break in a classic outfit with a suit and shirt.

XXL-Bermudas vs. Knappes panties

VLNR: Saint Laurent, Prada and brand
VLNR: Saint Laurent, Prada and brand Credits: © Launchmetrics/Spotlight

Speaking of shorts. With the “short” pants there seem to be two teams for spring/summer. On the one hand, they become scarcer and scarcer, as was seen at Prada, Saint Laurent and brand.

While the German label breathes a little volume to the piece, similar to a bubble, the two other fashion houses show panties that could almost go through underwear.

VLNR: Sacai, Creole and PDF
VLNR: Sacai, Creole and PDF Credits: © Launchmetrics/Spotlight

The gentlemen face the narrow shorts who prefer to feel a slight breeze and for whom the pants cannot be far and wide enough. Brands such as Creole and PDF show extra large Bermuda shorts with many patterns-an XXL version of the loose swimming trunks that go far beyond the knee. Sacai meanwhile relies on a reserved and fancier variant that is not designed for the beach.

Saying

Yohji Yamaoto, White Mountainering, Camperlab and Acne Studios
Yohji Yamaoto, White Mountainering, Camperlab and Acne Studios Credits: © Launchmetrics/Spotlight

Nobody came over this season on the “cheeky sayings” and quotations that are somewhere between posts on the social media platform Tumblr, wall decals and today’s WhatsApp status. The different pieces were mostly kept simple and put the Spotlight particularly on the slogan.

Mihara Yasuhiro, Sacai, Creole and Colrs
Mihara Yasuhiro, Sacai, Creole and Colrs Credits: © Launchmetrics/Spotlight

Designer Mihara Yasuhiro did not integrate such a look directly into the collection, but ultimately entered the catwalk with a wide gray t-shirt, on the “Don’t Tag Me” in bright yellow printing books.

Mini-print

VLNR: Walter van Beirendonck, Louis Vuitton and AWGE
VLNR: Walter van Beirendonck, Louis Vuitton and AWGE Credits: © Launchmetrics/Spotlight

In addition to the sayings, all-over prints with small, simple drawings were also popular. Either motifs for jackets and T-shirts were multiplied or various graphics were combined into a large overall picture in the style of hidden object puzzles.

Workwear suits

VLNR: Ann B, Juunj and Louis Vuitton
VLNR: Ann B, Juunj and Louis Vuitton Credits: © Launchmetrics/Spotlight

Workwear has always been an important part of streetwear. This does not change with the rapprochement with a classic look. This orientation was illustrated on the catwalk with overalls, which were straightforward or loosely cut depending on the material. The models mostly wore simple shirts among the one -divisor, sometimes even with a tie. This on factory worker: However, a casual styling with sandals or a wool hat was loosened up. So all three segments came together.

Costume

Craig Green, Richert Beil and Dior
Craig Green, Richert Beil and Dior Credits: © Launchmetrics/Spotlight

Tradition and modernism also came together with the brands, which were inspired by folk clothing, but then gave her a personal touch. The Berlin Label Richert showed Beicht a version of the classic leather pants in a black latex look. Meanwhile, Craig Green presented some wide truck-like leather straps belt with flower decorations that are reminiscent of the Alpine region.

Meanwhile, Jonathan Anderson followed the traces of the founder for his dior debut and his interest in English culture. Various floral embroidery were part of the collection – including a flower tanks that ran over a vest.

Last lies on the shoulders

VLNR: Egonlab, Songzio, Hed Mayner and 3rd Paradis (SS26)
VLNR: Egonlab, Songzio, Hed Mayner and 3rd Paradis (SS26) Credits: © Launchmetrics/Spotlight

In the outwear, a special focus seemed to be on the shoulders this season – perhaps as a visualization of the load, which is currently on the fashion industry because of the weak consumption mood.

The silhouettes were particularly voluminous on the upper body – also similar to a protective tank – and mostly straight on the legs. 3. Paradis equipped a blazer with a huge sting on the sleeve.

VLNR: Ami, Walter van Beirendonck, Sean Suen, Kidill (SS26)
VLNR: Ami, Walter van Beirendonck, Sean Suen, Kidill (SS26) Credits: © Launchmetrics/Spotlight

Spitzer and larger also seemed to become the collar, who partially protruded across the shoulders in the style of the 70s and 80s. For this purpose, tight -fitting accessories such as towels around the neck were tied.

Accessories to Watch

Lavallière

VLNR: Orange Culture Nigeria, System and Wales Boner
VLNR: Orange Culture Nigeria, System and Wales Boner Credits: © Launchmetrics/Spotlight

The short neckerchief-with a tight-fitting or loose knot-has developed into one of the most popular menswear accessories in recent years to upgrade a casual look. In addition, the designers also proved: inside the men’s fashion week that the classic tie does not always have to be bourgeois. Nevertheless, another piece also seemed to be pissed off to create the stylish and at the same time casual summer look.

Brands such as Wales Bonner, System and Orange Culture Nigeria created a lavallière scarf for their models. The accessory, which lies somewhere between the silk scarf and tie, but is particularly different from the sloping edges at the ends, was bound with a very relaxed knot. It was striking that all three brands mentioned presented the piece clay-in-tone with the respective shirt and therefore did not particularly stand it out.

Statement belt

VLNR: 3rd paradise, Kenzo and AWGE
VLNR: 3rd paradise, Kenzo and AWGE Credits: © Launchmetrics/Spotlight

The large belt buckles that showed individual letters or entire words were much more striking. After the big belt buckles in the trucker style had already been part of the Y2K trend in recent years, it was clear that this type of belt would also find their way back into the spotlight. Now it is actually only missing that the belt comes back with LED display.

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