The Performance Clothing brand Odlo has announced a new partnership with Bluesign, a specialist for sustainable textile production. The cooperation is intended to strengthen the company’s commitment to responsible manufacturing practices and selection of materials.
Bluesign is known in the textile industry for its strict standards for chemical security, environmental management and supply chain transparency. Due to the partnership with bluesign, Odlo, based in Switzerland, will align its operating processes on these criteria. The aim is to promote a systematic approach for safe chemistry and a lower environmental impact. The partnership begins this year with a comprehensive assessment of Odlo’s chemical and environmental management systems.
Following the evaluation, Odlo will create a timetable for the certification of certain products according to the bluesign criteria. This approach is part of the more comprehensive sustainability strategy of the ‘Choose with Care’ brand. This prioritizes conscious decisions regarding materials, energy consumption and strategic partnerships.
About Odlo
Odlo was founded in Norway in 1946 and has its headquarters in Switzerland today. The company looks back on a long tradition in the development of technical performance clothing. Odlo has done pioneering work from the development of thermo baselayers for Olympionics: inside to innovative multi-layer systems for outdoor sports. Even today, the brand still serves both professional and recreational athletes: inside with products that are designed for performance, comfort and durability.
About bluesign
Bluesign works along the entire textile value chain to minimize the environmental impact, to ensure chemical integrity and to increase transparency. Partners: Inside, verified data and tools are provided for continuous improvement.
Through this partnership, Odlo wants to make measurable progress on its sustainability path and reconcile performance innovation with environmental responsibility.
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