The Spanish streetwear brand Nude Project is entering the German market for the first time with the opening of its flagship store in Berlin. The 140 square meter store at Alte Schönhauser Straße 28 presents itself as a modern interpretation of a private Berlin apartment. Design elements include warm wooden walls, carpeted floors, oil paintings, integrated speakers, an arcade machine and a real piano, intended to underline the brand’s close connection to music and creativity. A Wall of Fame and a photo corner complete the facility.
The brand opened a pop-up store in Berlin back in May. With this latest expansion of the store network, Nude Project is sending another signal that it now wants to conquer northern Europe. The brand only opened its first store in Amsterdam in April with 400 square meters of sales space. Until then, it only operated stores in Spain, Italy and Portugal.
Parallel to the store opening, the brand is launching its new capsule collection “The Gift of Playboy”, the third chapter of the Playboy collaboration. The collection brings the iconic Playboy imagery into a contemporary, urban winter aesthetic. These include warm knitwear, technical outdoor jackets and retro sportswear.
