Now that Rock Werchter-owner is also boss of Pukkelpop: the estimated amounts behind the spectacular ‘festival transfer’

After forty years, Chokri Mahassine has sold his’ Pukkelpop to the Belgian branch of the American Live Nation. His colleague and Rock Werchter organizer Herman Schueremans still waves the slab there. But how much could that deal have cost? And does that sale have an influence on the visitor? “Among other things, weather dependence determines the sales amount.”

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