The rather glorious retreat of Orange led to a friend to the thought, or more the whim: “Let it sit again, that women’s football.”
National Bias, because the number of fans and lovers of sport is growing spectacularly: from 500 million now, to 800 million in 2030. This brings women’s football in the top five sports range.
The figures come from Nielsen, from a study that this agency conducted for business. For those 800 million fans, it is mainly about women, and Nielsen likes to add, are responsible for 75 percent of the purchasing decisions within households. So take action, the message is: money can be made here.
The friend spits something about ‘level’, including the worn comparison with men’s football. He does not understand what they do understand at Nielsen: Love does not matter in love for sport. It’s about tension and struggle.
I understand this: I am a fan of FC Groningen. When I lived in Albania, I bit my nails because of KF Erzeni, which comes out in the second division of the country.
During this European Championship I have enjoyed Poland-Denmark the most so far-and not because of the level. For example, a goal fell out of an unwanted assist: a Polish mowing completely over the ball, so that her teammate could shoot the ball. I was cheering on the couch. The tension never disappeared from the game.
Bureauses that do research into the public reach, and therefore serve commerce, you always have to take with a pinch of salt. But I believe this report, with or without orange.