Norrøna has opened its first store in Germany. The choice of location fell on Munich because the Bavarian state capital is the “gateway to the Alps” and “full of active people who appreciate brands that are based on quality”, according to the Norwegian outerwear brand. The store opening is part of it a large-scale sales and marketing initiative for the German-speaking region, which is intended to strengthen the visibility and perception of the brand in the long term.
“It was a great opening party and we are very happy that we can finally show our Norrøna universe to Munich,” says Bård Kvamme, Retail Director at Norrøna.
The store offers a sales area of 400 square meters spread over two floors. In addition to the current collection, there is also the opportunity to have your branded products repaired and to take part in community events.
The first Norrøna flagship in Germany opened its doors for the first time on Wednesday in the Sendlinger Straße 24 shopping street in Munich.
In Switzerland, Norrøna already has stores in St. Moritz, Verbier and Zermatt. In addition to the domestic Norwegian market, the brand also has its own stores in the USA, Sweden and Finland.