The Swiss clothing group Calida Holding AG has appointed Norbert Dengel as Managing Director of its subsidiary Reich Online Solutions GmbH (ROS). As the group of companies announced on Tuesday, the 39-year-old has been the head of the e-commerce service provider since June 1, which has belonged to the Calida Group since 2017 and operates the online stores of the group brands Calida, Aubade, Cosabella, Erlich Textil and Lafuma Mobilier.
In his new role, Dengel brings the expertise from “his ten years of international experience in the field of e-commerce” to the company, the group explained. Before moving to the Calida Group, he worked for the tour operator FTI Group. Most recently, he held the position of Group Director E-Commerce there. Before that, Dengel worked in the IT department of the online fashion retailer Mytheresa.
Timo Schmidt-Eisenhart, CEO of the Calida Group, justified the appointment: “With his networked, digital way of thinking and his flair for future business models, Norbert Dengel will drive the further digital transformation of our group,” he explained in a statement. As Managing Director, the new addition will now “drive the online business of our brands with ROS and continue to ensure the long-term successful development of the group,” says Schmidt-Eisenhart.