John Hoke, Chief Innovation Officer of the American sporting goods group, resigns. As can be seen from an internal memo that is available to the Bloomberg news agency, Hoke will accompany the company until October 2025 to complete ongoing projects. A NIKE spokesman confirmed the upcoming retirement towards the industry magazine WWD, but rejected further comments.
Hoke looks back on a 30-year career at Nike. He started in 1992 as a senior designer, rose to the global creative director of shoe design in 2002 and took over the position of Chief Design Officer in 2017. As Chief Innovation Officer, he has been responsible for the company’s innovation strategy since 2023.
His farewell falls into a phase of extensive structural changes in Nike. Since the appointment of Elliott Hill as Chief Executive Officer, he has driven a profound change. In December 2024, Hill presented his transformation plan “Win Now”, with which Nike wants to position itself more than a premium brand with a sporty focus. Important building blocks of strategy are targeted franchise management and the expansion of strategic partnerships.
In the course of the reorganization, Nike announced a far -reaching restructuring of the management team at the beginning of May. With Heidi O’Neill, President of Consumer, Product and Brand, another long -time manager is retiring. Your previous role will be distributed to three areas of responsibility in the future.
As part of this realignment, Amy Montagne was appointed President of Nike. Phil McCartney, in the company for 27 years, will take on the role of Executive Vice President, Chief Innovation, Design and Product Officer in the future.
Fashionunited asked Nike to comment.
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