Nike appoints Santiago Arredondo as the new Vice President and General Manager for Europe, the Middle East and Africa (EMEA).
Arredondo announced his new role on Monday at the LinkedIn career network. According to his own statements, he is active for Nike in various positions and markets for around 16 years. In August 2009, he started his career at the American sporting subject as a business planner in Stockholm. However, he was active for the company for nine months in the field of sports marketing in Mexico from mid -2005.
Arredondo came to the Nike brand Jordan in early 2021. At that time he took on the role of the Marketplace Senior Director for EMEA in the European headquarters in the Netherlands, which he held until the beginning of August.