Among the 10 most valuable sports brands in the world there are 5 teams from the Big Apple, but trophies are scarce in the city. However, Mike Brown’s team has put the NBA Cup in its pocket, has a functional roster and in the future…
In New York they’re not used to it. To celebrate, to have trophies to brag about, to be the best of all in sport. A city as unique as the Big Apple, America’s largest sports market with iconic brands beyond their respective fields, from the Knicks to the Giants, from the Yankees to the Rangers, rarely takes to the streets to celebrate. It won’t happen this time either, because the NBA Cup will also be the Knicks’ first trophy after 52 years but it is not the Larry O’Brien Trophy, the championship title. However, the success in Las Vegas of Jalen Brunson and his companions can be a new beginning, the idea of reconciling with success not only one of the most famous basketball brands in the world, but the entire city that never sleeps, the one that manages to be the center of the sporting world even by rarely winning.