New head of communications comes from Louis Vuitton

Gucci has appointed Benjamin Cercio as Global Communications Director.

Cercio will take up his new position with immediate effect, the Italian fashion house, which is part of luxury goods group Kering, announced on Monday. He reports directly to Susan Chokachi, Gucci Executive Vice President, Chief Brand and Client Officer.

As Director of Communications, he will be responsible for the brand’s communications worldwide, overseeing the global press office, special events, social media and influencer marketing, special art projects, exhibitions and communications for the Gucci Garden and Gucci Archive.

Before joining Gucci, Cercio worked for the French fashion house Louis Vuitton for 15 years. At Kering’s competitor LVMH, he held various positions in public relations and entertainment industry relations.