Canadian athleisure brand Lululemon is opening its first stores in Greece as part of a new franchise partnership with Arion Retail Group. This collaboration and international expansion comes as part of the company’s retail strategy for growth across Europe.
The brand’s first Greek store in the central Athens district of Kolonaki opened on Saturday, with the second following on June 12 in the Golden Hall shopping center.
“We are excited to welcome more customers to Lululemon with the opening of the first stores in Greece. This is another milestone in our continued growth in EMEA,” said Sarah Clark, Lululemon’s senior vice president, EMEA, in a statement.
“Together with our franchise partner, Arion Retail Group, we look forward to introducing our high-quality performance products to new customers in the market. These products combine technical innovation with sophisticated style. We also want to build real connections with the local community here in Athens.”
The first new store spans nearly 1,800 square feet and will offer a wide range of Lululemon products for men and women. including items for yoga, pilates, running, training, tennis, golf and everyday activities.
The interior design of the Kolonaki store features natural materials such as textured plaster, terrazzo floors and wooden surfaces. The aim was to create a contemporary and modern shopping experience in keeping with the style of the brand’s other stores.
The second planned store in the northern Marousi district has an area of 290 square meters on two floors. Both locations will also serve as community hubs. They will work with local running clubs, gyms and trainers and organize events and collaborations on their premises to strengthen the brand’s connection with the Athens clientele.
Two months before the premiere in Greece, Lululemon opened its first stores in Poland and Hungary. The brand is thus further driving forward its strategic international growth. Market entries in Romania, Austria and India are also planned for the current year. This means Lululemon is opening up six new markets within twelve months – a new record for the company.
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