Swarovski is launching Chroma Twist-a collection that has been used to 130 years of creativity, innovation and savoir fairy and was developed according to principles of circular design.
The jewelry designed by Global Creative Director Giovanna Engelbert integrate elements of the Circular Design Framework of the Austrian House. This was developed in cooperation with the Center for Sustainable Fashion, a leading research center at the University of the Arts London. The aim is to reduce waste, keep materials in the circulation and to extend the life of the pieces.
The six new designs consist of materials with a lower ecological footprint – including Swarovski Recreated ™ crystals and metals from recycled sources*. They were designed so that crystal colors can be exchanged and style variants can be individually adjusted. This creates a longer lifespan and a timeless versatility. The Chroma Twist collection includes:
- A trailer with a rotating version: On one side a blue, on the other a pink swarovski recreated ™ crystal*. The design is rounded off by jonquil -colored recreated ™ crystals.
- Drop-shaped earrings with a turnable pillow cut silhouette: decorated with Swarovski Recreated ™ crystals in Jonquil, green and blue that turn to make a bright pink stone visible.
- A colorful cocktail ring: with small blue Swarovski Recreated ™ crystals on the sides and a rotating central crystal that changes between a pink and a rich green tone.
- A necklace: shines all around with Swarovski Recreated ™ crystals. The two -tone design can be turned – from green to blue.
- An arm clip: with three green Swarovski Recreated ™ crystals that can be rotated to reveal a pink or blue crystal on the back.
- A double -sided necklace: cast with green Swarovski Recreated ™ crystals that rotate and reveal the pink side. Thanks to magnetic closures, the length can be flexibly adapted- from long to collier to choker length. Alternatively, it can also be converted into five bracelets of different lengths.
Chroma Twist underlines Swarovski’s creative innovative strength and the clear commitment to the circular economy – and at the same time celebrates the fascinating color palette of the house. The collection exemplarily stands for Swarovski’s unshakable commitment to more sustainability.
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