US golf and lifestyle brand G/Fore appoints Suzy Biszantz to the role of Chief Executive Officer (CEO)
Biszantz has held the position since the beginning of the year, G/Fore said Monday. Reporting directly to Scott Mahoney, CEO of parent company Peter Millar, she will be responsible for overseeing business operations, developing strategies to optimize efficiency and driving sustainable growth. To achieve this, she works closely with brand founder and Chief Creative Officer Mossimo Giannulli.
The new G/Fore boss brings more than 25 years of experience in brand management in the luxury, sports, contemporary and menswear sectors, according to the statement. Most recently, Biszantz was Group President for the New York clothing group Centric Brands and was responsible for the operational business of brands such as Hervé Léger, Joe’s Jeans, Hudson Jeans, Buffalo Jeans, Zac Posen and Izod. Previously, she led the North American business of Italian lingerie retailer La Perla and was CEO of golf apparel brand Greg Norman Collection.