New Balance presented Bayer 04 Leverkusen’s first away jersey today for the 2025/26 season. The design captures the striking contrasts and the special energy of the hometown in a stylish way.
The new look convinces with a striking color gradient, from intensive carmine red into a gentle angoraton. On the one hand, this color combination alludes to the iconic Bayer factory and symbolizes the city’s industrial characteristics. On the other hand, she reflects the passionate atmosphere that spark the faithful fans in the stadium.
A subtle floral print, tailored to the color gradient of the jerseys, refers to the famous Japanese garden in Leverkusen, one of the largest and oldest of its kind in Europe and an important symbol of the city.
The matching shorts and socks in Angoraton complete the minimalist and modern look. They ensure a self -confident silhouette – both on the field and away from it. According to Kenny McCallum, Senior Director New Balance Football Product, the jersey embodies the soul of Leverkusen: “The flowing color gradient reflects both the rough industrial skyline and the silent beauty of the gardens. It is a design that brings the complex character of the city and the club to life.”
The away jersey is equipped with NB Dry technology, which is efficiently derived moisture and ensures optimal ventilation, maximum comfort and unrestricted freedom of movement. The high-quality workmanship with tonal details, such as the club and New Balance logo, gives the jersey an elegant, contemporary aesthetics.
The introduction of the new away jersey follows the successful unveiling of the home jersey last week. Together, the two designs mark the beginning of a new era for Bayer 04 Leverkusen as part of the long -term partnership with New Balance, which was announced in February.
Markus Breglec, Chief Marketing and Innovation Officer of Bayer 04 Leverkusen, describes the new jersey as a successful interpretation of the local city character: “The design is brave and energetic, and remains firmly rooted in the colors and in the identity of Leverkusen.”
This article was used with digital tools translated.
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