New Balance continues to roll out its new shop concept in Germany and presents it at a new and an existing location.
The American sports shoe label opened its first store in Munich, announced New Balance on Monday. The brand at Neuhauser Straße 20 has been represented with a sales area of 408 square meters since April.
New concept for Berlin and Munich
The current store concept was also implemented with the new shop, which celebrated its premiere in Hamburg two years ago in Hamburg. The “interface of sport and culture” is the central topic and the focus is on people instead of the product.
In addition to Munich, this new shopping experience can now also be experienced in the Berlin flagship at Münzstraße 21. The reopening follows only a few months after the brand opened a new shop in the German capital – Am Kurfürstendamm 16 – in September.
