New Balance rings in the season with new colorways of the ABZORB 2000. These are available exclusively at Foot Locker. A global campaign was developed for the market launch with the international soccer star and New Balance athlete Endrick. The campaign highlights the cultural significance of the sneaker. It emphasizes urban style and a progressive design that combines technology and aesthetics.
Together, New Balance and Foot Locker are redefining trends in youth culture and the global sneaker world. The campaign featuring Endrick was shot on a street corner in Madrid. It captures the liveliness of a meeting place and shows moments of togetherness in the local community. This scenario conjures up the meeting of different generations and busy streets. It is the ideal context for which the ABZORB 2000 was designed.
Endrick is a rising star in global football. At just 19 years old, he is the youngest player in history to debut and score for Palmeiras. He is also considered the most important representative of Brazilian football of the last 60 years. As an outstanding representative of the new generation of athletes, Endrick embodies energy, originality and authentic warmth. This fits perfectly with the bold spirit of New Balance and the places that serve as inspiration.
The ABZORB cushioning was first introduced in 1993. It revolutionized running shoe technology and has since become an iconic feature of many popular lifestyle models. The ABZORB 2000 transforms this functional feature into a silhouette with innovative details. He retains the inspiration of running shoes from the 2000s.
The ABZORB 2000 will be available exclusively in Neptune Grey/Blue Oyster and Timberwolf/Double Bubble from Monday, February 16th. It is available online and in all Foot Locker stores with a retail price of 200 euros.
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