Netflix’s US customers once again have to pay more for the streaming service. Germany could soon follow suit.
Netflix just failed in its bid to take over Warner Bros. Discovery. The streaming giant would have had to shell out over $80 billion for this. Because Paramount struck, the money can stay in the safe, but still asks Netflix its customers in the home market in the USA are now paying again.
As the company announced on Thursday (March 26), the prices for all subscription models will be increased again. It is the second price increase in just over a year.
Specifically, the price increases are as follows:
- Subscription with advertising: $8.99 instead of $7.99
- Standard subscription without advertising: $19.99 instead of $17.99
- Premium subscription: $26.99 instead of $24.99
In the statement, Netflix justified the price increase with the usual arguments: “Our approach remains the same: We continue to offer a range of prices and plans to meet different needs. As we offer more value to our members, we adjust our prices to reinvest in quality entertainment and improve the experience.”
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It is noticeable that the prices in Germany are sometimes significantly lower than those in the USA. The entry-level model, which is supported by advertising, only costs 4.99 euros in this country. The premium version costs “only” 19.99 euros.
Will Netflix soon become more expensive in Germany too?
The last price increase in Germany was in April 2024. The prices have not changed since then, although other streamers are also charging more (such as Disney+) and new competitors have been added (HBO Max). No further price adjustment has been announced yet.
However, the streaming market is considered highly competitive; prices are often tested in certain regions and then increased in others. Netflix primarily gains subscribers through new, exclusive content that has to be expensive to produce. That’s another reason why it probably won’t be the last price increase.
