Christopher Raeburn has been appointed Global Creative Director at Napapijri.
Raeburn will help the Italian outdoor brand “become more design-oriented and sophisticated,” Napapijri said on Wednesday. Circular economy and sustainability should play a role through approaches such as recycling and reducing material waste, which are part of its design ethos.
“He is a visionary designer whose creative leadership and expertise will be instrumental in taking the brand to the next level and shaping its future direction,” said Napapijri President Silvia Onofri. “The coming together of his unique ethos with Napapijri’s distinct take on lifestyle fashion will resonate authentically with our community and spark culturally relevant conversations.”
Even before the first collection, planned for autumn/winter 2025, a capsule for SS25 will bear his signature.
About Christopher Raeburn
The British designer showed his first collection at London Fashion Week in 2009. Four years later, he became artistic director at the Swiss company Victorinox, which sells watches and luggage but is particularly known for its Swiss army knives. In 2018 he became Global Creative Director of the US outdoor brand Timberland. Subsequently, his eponymous brand is rebranded and shortened to Raeburn.