In January 2026, Mustang will be represented at Pitti Uomo for the first time with the fall/winter collection 26/27 – and with a particularly high-quality appearance: The German denim brand will have a 70 square meter special booth in a prominent location directly at the entrance to the Armeria pavilion, with a direct connection to the Fureria. The trade fair offers Mustang a highly visible stage to effectively present the brand and its collections to a global trade audience.
“We are proud to be able to exhibit at Pitti Uomo – one of the most important international trade fairs in our industry. For us, this is a big step and a special opportunity to present our latest collection and the Mustang brand to a global audience. We expect exciting encounters with international buyers and industry experts and see the trade fair as an important platform to exchange ideas, gather inspiration and set new trends for the future.” Daniel Peterburs, CPO Mustang
Britpop meets Saville Row – Mustang presents new Fall/Winter 26/27 collection
The Mustang Fall/Winter 26 collection captures the spirit of the London scene, somewhere between Camden Market, underground clubs and the legendary Savile Row. A street where style history was written and is known for its craftsmanship and thus also links the Mustang DNA. The influence of the ’90s is unmistakable – a decade that redefined music, fashion and attitude. Style icons like Liam Gallagher shaped the street.
Mustang Men Fall/Winter 26 – Authentic preppy style meets British heritage denim
For the Fall/Winter 26 collection, Mustang presents a men’s collection that combines the British college preppy look with hints of British heritage and the flair of Savile Row. Inspired by Britpop, vintage elements and classic college aesthetics, modern, clearly structured looks are created. High-quality materials, precise details and smart layering bring the feeling of traditional preppy style into a contemporary form and set the British style world as the central impulse of the season.
The collection features authentic denim highlights such as the three-piece washed denim suit and the broken twill set of cropped jacket and trousers model Style JEFF, which combines a classic silhouette with innovative details. Oversized jackets in earthy tones, T-shirts in strong red and deep green, as well as knitted sweaters with cable knits, large checks or Nepyarns ensure exciting layering and casualness. Medium-length puffer jackets with minimalist check patterns or digital prints, British coated jackets with corduroy collars and high-quality overshirts made of flannel or corduroy complete the urban British look.
Denim & Innovation
In Fall/Winter 26, the focus is on intensive storytelling about the product. The aim is to arouse emotions, convey clear added value and clearly highlight the respective USPs through precise communication. The collection shows a new depth of detail – both in the external appearance and in the high-quality, lovingly designed interior.
The successful Style Vegas fit will in future be presented in three clearly defined categories. Each of them has its own strong USP, which is conveyed through concise storytelling, modern ingredients and special processing. High-quality metal components, coordinated yarn thicknesses, detailed paper tags and technical silicone applications characterize the new value. The attention to detail always remains in focus.
The latest fit, Style JEFF, is being carried over from spring to the winter season and appears in numerous new, wintery washes. Inspired by a campaign from the early 80s, this style features high-quality ingredients, inner pocket prints and lovingly designed details that revive the 80s attitude to life with a winking charm.
Mustang Women Fall/Winter 26- Romantic Edge with a Raw Attitude
For the Fall/Winter 26 season, Mustang combines a new, soft femininity with a powerful Britpop appeal – a mix that seems romantic but always carries a clear energy. Denim is the focus. It becomes a material that tells stories: sometimes gentle and playful, sometimes raw and uncompromising. And it is precisely this tension that makes the Fall/Winter 26 collection so special. Laser-cut details, lace-like patterns and decorated surfaces give denim a modern sensibility that goes beyond pure craftsmanship. Beads, metal and fine embroidery break up classic patterns and give them a new, casual romance. The collection plays with opposites without resolving them – creating a look that is cool, feminine and surprisingly versatile at the same time.
Silhouettes & styling: new proportions, clear postures
Layering is becoming the most important style of the season. Well-known pieces are recombined to create something unexpected: a T-shirt over a blouse, a fitted body under voluminous sleeves. Coats that are worn over jackets and thereby create new proportions. Oversize and structure meet narrow, body-hugging lines, creating a dynamic play that characterizes the entire look. Voluminous coats, new jacket shapes and wide silhouettes contrast with fitted tops and figure-hugging trousers. This creates a modern interplay of XL volumes and clear, defined contours
Denim as an emotion: materials, innovation & craftsmanship
Denim remains at the heart of Mustang. In the Fall/Winter 26 collection, the material becomes more emotional, more diverse, more experimental. The fabric concept ranges from soft, light qualities to classic rigid denim and thermal models that redefine function and comfort.
Decorated denim is becoming a clear highlight: laser cuts, rivets, metal accents, fine structures and material mixes create a material that is no longer just robust, but expressive, modern and multi-layered. He remains authentic – but at the same time appears sensitive.
New this season is the Barrel Fit Style Kleo: a statement, clean or with cuttings and fine details, implemented in several washes. It is complemented by flared fits, which are staged from classic to extravagant, depending on the story and mood. Both silhouettes expand Mustang’s denim world with a zeitgeist that feels familiar and fresh at the same time.
