The British leather goods specialist Mulberry Group Plc reported on Wednesday its sales development in the third quarter of the 2025/26 financial year. According to an interim statement, sales increased by 5.3 percent in the 13 weeks to December 27th compared to the same period last year. Like-for-like sales in stationary and digital retail increased by eleven percent.
According to its own information, the group was able to achieve growth in all geographical markets. The strategic focus was on sales at full price during the highly competitive Christmas season.
The company saw the latest development as “an early success of the corporate strategy ‘Back to the Mulberry Spirit’”. This strategy focuses on simplifying operations and reinvigorating the brand’s cultural relevance. Full-price retail sales rose 19 percent in the reporting period, the leather goods supplier said. This reflects the positive reaction of consumers to Mulberry’s differentiated product range.
CEO Andrea Baldo said the latest results demonstrate the brand’s ability to maintain disciplined cost control while increasing full-price sales. Baldo emphasized that the products would be popular at the “right price.” The “Roxanne” and “Hackney” bag models recorded particularly high demand. In addition, the “Bayswater” model has experienced a revival.
Mulberry achieved above-average growth in international business
In the British home market, retail sales rose by 3.5 percent, and on a like-for-like basis they grew by 6.5 percent. Mulberry even achieved double-digit growth in international business. In the USA, retail sales rose by 12.7 percent (like-for-like +12.6 percent).
The European markets outside Great Britain achieved an increase in retail of 14.9 percent (like-for-like +27.2 percent). In the Asia-Pacific region, retail sales exceeded the previous year’s level by 0.8 percent despite the “ongoing optimization of the branch network”. Like-for-like retail sales in the region increased by 12.2 percent.
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