Founded in London in 2002, mou is an internationally renowned label for high-quality, handmade shoes and accessories made from luxurious natural fibers. Unique and pleasantly soft mou styles are appreciated by fans for their simple, natural design.
origins
Mou is pronounced “mu” and means “soft” in French. The brand was founded by Shelley Tichborne. Born in New Zealand, she worked in the media industry in the UK and abroad before quitting her job and pursuing her vision of creating a lifestyle brand using quality natural materials from ethical and sustainable resources. Inspired by her travels, the art, design and vibrancy of London, Shelley frequents flea markets and vintage shops to find treasures to inspire her next collections.
evolution
The brand soon gained a following for its nature-loving focus, original designs and warm comfort, and has been featured on the feet of many celebrities. Inspired by wild nature and the spirit of adventure, mou uses the highest quality natural fibers such as sheepskin, calf, goat, antelope and lambskin, all carefully selected for their natural beauty, softness and durability. By combining design innovation and traditional artisan manufacturing techniques, mou brings out the natural beauty of leather in the collection and creates unique and timeless models.
Current
Today you can buy mou in the flagship store in London, online and internationally in selected stores. The brand now offers a line for women, men and children with winter and summer collections.