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Loris Messina and Simone Rizzo take over creative direction at Moschino.

After the Italian fashion house announced the departure of the previous creative director Adrian Appiolaza on Friday, the successor followed two days later. The founders of the Sunnei brand will take over creative management for Appiolaza with immediate effect, as Moschino announced on Sunday. Messina and Rizzo will make their Moschino debut in September during Milan Fashion Week.

After Sunnei-Aus: Founders start at Moschino

“When developing a fashion house, it is crucial to combine identity and innovation,” said Massimo Ferretti, Executive Chairman of Moschino parent Aeffe SpA. “Loris Messina and Simone Rizzo possess the necessary qualities to take on this challenge: a contemporary creative vision, a deep cultural sensitivity and the ability to create relevant expressions. We are sure that their contribution will further strengthen Moschino and support its growth in the years to come.”

Messina and Rizzo founded the Sunnei brand in 2014. The Milan-based company was recently discontinued.

This article was created using digital tools translated.


FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

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