Morgan Stanley Hosts First Global Startup Demo Day at Inclusive Ventures Lab

Morgan Stanley (NYSE: MS) today hosts the first Global Presence Demo Day, attended by 10 companies from the United States and the Europe, Middle East and Africa (EMEA) region. The cohort companies, all founded by women, introduce themselves to over 200 investors as well as potential business partners and customers.

For the past five months, Morgan Stanley’s Inclusive Ventures Lab has supported its eighth cohort of technology-based startups from post-seed through Series A funding by offering an intensive accelerator program that includes a variety of mentoring opportunities and providing resources to drive business growth from across Morgan Stanley’s network.

“Our goal is to change the investment landscape for underrepresented female founders. Through our accelerator program, we provide promising start-ups with the much-needed capital, the diversified resources of Morgan Stanley and access to investors,” says Selma Bueno , Managing Director and Global Head of the Inclusive Ventures Group. “Today’s Demo Day showcases innovative companies led by underrepresented female founders. By providing these companies with a global platform to raise funds, we help create a fairer investment climate for startups.”

Cohort companies presenting at Demo Day include:

  • advocate A virtual deal desk with AI contract generation to streamline deal execution from CRM through legal drafting, negotiation and internal approvals to signing.

  • AMAKA Studio a digital media platform connecting a global community of Pan-African women storytellers.

  • AuditMate a provider of SaaS-based, vertical transportation maintenance and contract management services that assist property managers with contract analysis, maintenance completion reporting, compliance management and more.

  • genreo a next-generation estate planning software solution that helps families and carers prepare, plan and protect everything they love in a cost-effective and easy way.

  • Here Here Market an online marketplace that connects consumers with chefs and small suppliers of artfully prepared food.

  • imagi an educational tech company that uses gender-inclusive homegrown coding education tools to teach 8-13 year olds fundamental tech skills and confidence.

  • Kinhub (formerly Kami) an AI-powered platform that provides a one-stop shop for employee wellbeing and empowers diverse talent to thrive.

  • Perse an open energy platform that provides access to energy and carbon data.

  • Physicians 360 a platform that transforms pharmacies into clinics by giving them access to a virtual medical care platform and a network of on-call physicians in all 50 US states.

  • WeArisma a global influencer analytics SaaS platform that helps large companies optimize their marketing spend and achieve their communication goals.

“It has been a privilege to witness first hand how much these entrepreneurs have grown over the past five months,” said Sanghamitra Karra, Managing Director and EMEA Head of Inclusive Ventures Group. “They all have the vision and drive to create a fairer world and they exit this program well positioned for their next phase of growth.”

Today, the Multicultural Client Strategy Group is renamed the Morgan Stanley Inclusive Ventures Group, which includes Morgan Stanley Inclusive Ventures Lab, to reflect the group’s evolution and global expansion.

Founded in 2017, the lab has served 69 participating companies with a combined valuation of more than $670 million. After the Lab expands globally in 2022, the next cohort will support up to 15 US companies and 10 EMEA companies. The registration period runs from February 14th to March 31st, the start of the program is scheduled for September.

About the Morgan Stanley Inclusive Ventures Lab

The Morgan Stanley Inclusive Ventures Lab (MSIVL) is a five-month, intensive, in-house accelerator designed to help advance and scale startups, culminating in a presentation and demo day for investors. Morgan Stanley launched MSIVL, formerly called the Multicultural Innovation Lab, in 2017 with the intention of addressing disparities in funding for racially diverse and female-led start-ups. As our research has shown, these disparities result in more than $4 trillion in unrealized returns.

The team is led by Selma Bueno, Managing Director and Global Head of Inclusive Ventures Group, in New York, and Sanghamitra Karra, Managing Director and EMEA Head of Inclusive Ventures Group, in London. Together they have more than 35 years of investment banking and risk management experience.

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services company providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 41 countries, Morgan Stanley employees serve clients worldwide, including corporations, governments, institutions and individuals. For more information about Morgan Stanley, visit

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