This Christmas season, the Danish jewelry manufacturer Pandora is expanding its jewelry universe with new models that are perfect for the holidays and far beyond. Inspired by feelings of connection, joy and imagination, Pandora’s ‘More than a Gift’ campaign celebrates togetherness and thoughtful gift-giving. The campaign was directed by visionary filmmaker and storyteller Roman Coppola, with photography by Craig McDean and Raymond Meir. The soundtrack takes on the Beach Boys’ hit ‘God Only Knows’ and the spot invites meaningful exchanges that reflect the brand’s mantra ‘Be Love’.
“This collection invites people to pause, dream and capture the memories and moments that shape us,” said A. Filippo Ficarelli and Francesco Terzo, senior vice presidents and creative directors of Pandora. “At the heart of this season is a feeling, not just of celebration, but also of connection and reflection. We wanted to create a world in which time passes more slowly, in which everything glows a little softer and every piece of jewelry feels like a quiet reminder of what is important.”
The brand takes up the theme of Christmas dreams and expands its Pandora Moments collection with new moon-themed charms. These are inspired by the sparkle of the night sky and glow with iridescent moonstone glass. Party-friendly models that represent unbreakable bonds complement the Pandora Timeless bow collection. Set with rows of sparkling heart-cut stones, they add an extra touch of festive flair, perfect for gifting or keeping for yourself.
For meaningful gifting moments, the Pandora Lab Grown Diamonds collection debuts expertly crafted premium jewelry that symbolizes infinite connections. Capturing the essence of the season’s lights, these stackable styles are set with hand-set, lab-grown pavé diamonds. The diamonds are arranged in flowing lines inspired by infinity, an enduring symbol that reinterprets the idea of eternity.
This holiday season, Pandora reminds us that the best gifts don’t start under the tree. They begin with the loving thoughts that brought them into being.
Discover current job offers here
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]