A new pilot project will be presented for the upcoming edition of the international men’s fashion fair Shift: the Shift Showrooms. This new concept offers brands the opportunity to reserve separate rooms for in -depth discussions and order dates in a quiet, professional environment.
“Progress doesn’t always have to be big or radical,” said the organizers. “Sometimes the strength lies in the simplicity. A closed room, far from the hustle and bustle of the trade fair, offers brands the opportunity to go deep and exchange intensively with their customers.”
From impression to action: from the exhibition stand to the showroom
The showrooms are also located in the Muza. They are offered in different sizes and are equipped with clothing poles, tables and chairs. Brands can arrange appointments in advance or invite interested retailers to come over during the day.
Possible without a booth
An important aspect: Brands do not necessarily have to book a exhibition stand in order to be able to use a showroom. So it is also possible to rent only a showroom. This makes the concept particularly low -threshold – for example for international brands that want to concentrate efficiently on targeted sales talks. Brands have the option of writing orders on site or consolidating relationships – which leads to direct sales and business success.
International, independent, modular – flexible can be used
The showroom concept is particularly aimed at international brands without a Dutch agency, which otherwise rarely have the opportunity to talk directly to retailers. Established brands with larger or modular collections also benefit from the additional space for calm and concentrated business discussions.
Shift attracts a targeted audience: visitors who consciously take the time to discover and get to know brands. This makes your visit to the trade fair particularly productive and efficient.
Pilot phase: flexible and open
The Shift Showrooms are initially offered as a pilot project. That means: no fixed formats, space for feedback and many ways to further develop the concept.
“We are open to ideas. The first reactions are positive, but we want to find out whether this offer actually represents added value for our participants. Shift is not a static format, but a platform that continues to develop and adapts to new conditions – just like the market,” said the organizers.
Experience or reserve more?
Brands that are interested in a Shift Showroom and/or would like to find out more about availability and prices can report by email at: [email protected]