Canadian outerwear brand Moose Knuckles has taken its first step into the Metaverse, releasing an NFT created by Portuguese digital artist Tiago Marinho.
The NFT is a digital jacket from the brand, Moose Knuckles announced on Saturday. This is presented in a short concept film, in which an avatar of Mia Kong, Style Director at Dazed China, travels to discover the product.
With the move, the brand also celebrates the opening of a new pop-up at Chinese department store Luxemporium Beijing DongAn, where the film will be available to view until the end of March. The sales area in the department store is 61 square meters and offers the latest autumn/winter and spring/summer collections.
The NFT was put up for auction on March 5th on the NFT Marketplace.
