Monica Geuze crashed their site, now Stëlz wants to sell 100 million cans: ‘We built our brand online’

They started with a SodaStream and old water bottles. Now Stëlz has Heineken as a shareholder, sixty employees and a site that was once crashed by Monica Geuze. Next year they aim for 100 million cans. “It is always said: you build a brand in the catering industry, but we did that online.”

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