Andwas the most followed show of the last fashion week in Milan. There were 18,000 at the event that Moncler gave to the city of Milan, with its huge show open to the public. A performance in Piazza Duomo that made everyone present dream, despite the rain, with 1952 between dancers, musicians and choir to entertain the city. The opportunity is the seventieth anniversary of the foundation of the brand, born in 1952.
And the celebrations did not stop at the maxi event of last September 24th. Now Remo Ruffini’s company has launched Moncler Maya 70 Collaborations. Or seven reinterpretations of the iconic jacket by seven different designers.
Tomorrow, October 15, the signed one will be presented Palm Angels. What is it about? A duvet covered with optical fibers.
70 years of Moncler, 70 days of celebration
The number “seventy” in this new initiative by Moncler it is central. Not just because in this 2022 the famous brand blows out its first seventy candles. But also why the program of this initiative will be outlined in seventy days, which will see seven designers compete with the iconic Maya jacket.
The aim is to see how an immortal garment like the brand’s down jacket can go hand in hand with the different visions of the future of those who are used to changing the path of fashion day by day.
The first brand to confront the cornerstone of the history of designer classics Moncler was Palm Angels. Filling the garment with optical fibers has actually given the Maya duvet a magical and in some ways futurist effect.
The collaboration between Moncler and Palm Angels, in this jacket Entirely lined with luminous optical fibers. Credit: Press Office
Francesco Ragazzi: “I never stop thinking about the future”
The founder of Palm Angels, Francesco Ragazzi, explained their choice. “I never stop thinking about the future. It is fascinating to imagine it and somehow anticipate what is to come. This is the inspiration behind my interpretation which is much more than a duvet. When you turn it on it is also a source of light ».
Francesco Ragazzi, in a shot by Benoit Peverelli. Credit: Press Office
For this collaboration, Guys chose the model Elsa Hosk. «I believe that Elsa perfectly embodies the idea of the future and of light. And this fully shows her essence and my vision for Moncler ».
For the shots, however, he chose to rely on photographer Platon.
The next Maya duvets: Pierpaolo Piccioli and Pharrell Williams
The garment will be available online and in stores starting tomorrow, October 15th. And from there, each week will come out a new interpretation of the head of Moncler.
They will confront the history and uniqueness of the jacket Maya Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Giambattista Valli And Pharrell Williams.
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