Lululemon has introduced Lululemon Studio, its new membership fitness program.

    The service connects “members with the most dynamic fitness content, communities and products,” said the Canadian sportswear provider on Wednesday. Various content is offered via the app, the digital home fitness platform ‘Mirror’ and physically in studios. Mirror’s existing on-demand and livestream programming will be expanded to include content from fitness and wellness partners in North America, integrating the platform into the new program.

    “The fitness needs of our guests have evolved, and Lululemon Studio is meeting them by giving members access to fitness content from our world-class trainers and studio partners at home, on the go, and live in studios across North America.” said Nikki Neuburger, Lululemon’s Chief Brand Officer.

    Lululemon Studio will be available on October 5th. Concurrently, the new membership program is launching in North America, designed to enhance the guest experience by enabling shopping benefits, community experiences and complimentary access to select Lululemon Studio courses.