“The woke ideology is the cancer that must be removed,” was the phrase of Javier Milei that Elon Musk decided to repost on his personal account on the social network Davos World Economic Forum.
The thirty-minute speech that the leader of Freedom Advances carried out in the Swiss venue had repercussions throughout the world. Unlike the owner of Tesla and SpaceX, who supported the presidential statements with “they are being eliminated,” other personalities criticized and questioned the assessments of the libertarian leader.
Before an almost empty room, the Argentine president denounced the governments, particularly the European ones, for half an hour; multilateral organizations; international forums, especially Davos; universities, intellectuals, unions, banks and most of the media. All of them affected by progressive ideologies.
Just as last year, for his first speech at the Forum, the enemy of humanity was “the left-handed”, this year, the “wokism” It was his new obsession. In recent years, the term woke has been the axis of international political debates within the right and the extreme right. Himself donald trump He made the fight against Wokism one of the key points of his last presidential campaign.
The President seems different. This discursive difference by Milei, between the words used in 2024 and those pronounced in 2025 in Davos, offers a new communication panorama focusing on the ideological uncovering that, although it was always there, was never focused so aggressively. The words “feminism” and “values”, For example, the first was mentioned only once last year and, this time, four times; while the second was declared a couple of times and, now, six times.
In a comparative account between the two speeches developed in Davos by the Argentine head of state, it can be seen that the word “wokism”” was said 16 times while last year it did not even refer to the concept. The same thing happened with “hormones” which was mentioned twice; the concept “civilization” It was reiterated six times; the term “past” was implemented three times and “homosexual-homophobia”, It was also commented three times. The opposite happened with “libertarian”, In 2024 it was pronounced six times and, in 2025, it was not mentioned.
Probably, of all the speech that Milei promulgated, it was the term “wokism” that stood out the most. The word woke comes from the past tense of the English verb wake, which means to wake up, and is used to refer to awareness about social and political struggles, mainly those against racism and in defense of the LGBT+ community and gender equality. On social networks, journalist Juan González, author of “El Loco”, pointed out: “There is something fundamental about Davos that I believe is central. Milei transformed. “He abandoned his “liberal-libertarian” discourse and bought into the entire alt-right agenda.”
Concept ranking 2024 vs 2025:
Libertarian: 6/0
Wokism: 0 / 16
Feminism: 1/4
Values: 2 / 6
Homosexual-homophobia: 0 / 3
Civilization: 0/6
Past: 0/3
Hormones: 0/2
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