The insultometer
Of the total posts analyzed, 16,806 contained offensive expressionswhich represents the 15.2% of all the president’s digital activity during the first half of his term.
FOPEA identified 271 different insults used by Milei in X, with a ranking headed by terms with a strong derogatory and polarizing charge:
- “kuka”derogatory towards Kirchnerism, with 2,286 mentions.
- “breed”in reference to the political class and critics, 1,815 times.
- “offender”, 1,023.
- “mandrill” (including derivatives), 904.
- “corrupt”, 654.
- “enveloped”aimed mainly at journalists, 644.
- “violent”, 540.
- “degenerate”, 507.
- “liar”, 502.
- “terrorist”, 495.
These numbers show a persistent recurrence of offenses directed not only at political adversaries, but also at journalists, economists and various sectors that do not agree with their narrativewithin a discourse that combines dehumanization, stigmatization and polarization.
Polarizing language and discourse patterns
The FOPEA report highlights that more than half of the insults correspond to derogatory adjectives towards people or groups (“useless”, “mogolic”, etc.), while other terms seek professionally delegitimize to their targets (“ensobrado”, “liar”, “jet”).
Furthermore, they identify three main axes of offensive language in the president’s account:
- Animalization (words like “baboon”, “rat”, “pigs”).
- Offensive sexualization (such as “vaseline” or references to “ass”).
- The repulsive (terms like “garbage”, “filth”).
The use of “baboon”, for example, was not only frequent, but tripled from 2024 to 2025, with special concentration at times of controversial economic decisions by the Government.
The promise and the reality
In August 2025, Milei stated that she would stop insulting. However, although the data show a reduction in the last months of the yearoffensive conduct did not disappear: In May of that year there were 956 tweets and retweets with at least one insult, and in November there were still 278, almost half of the previous peak.
Main target: journalism
The report also shows that the 70% of tweets directed at actors in the media field contain derogatory or stigmatizing termsand lists more than 40 journalists and opinion leaders who have been subject to attacks on the platform.
