The upcoming edition of Denim Première Vision focuses on new talent. This happens thanks to a partnership with the Italian fashion school Istituto Marangoni. The fair will take place on May 20th and 21st at the Milan event center Superstudio Più. The event, which takes place two months after the death of Adriano Goldschmied, will pay homage to the ‘Godfather of Denim’.
Goldschmied was a fixture at the fair. He not only founded successful jeans labels, but also revolutionized the denim industry. With talent, commitment and knowledge, he worked to make this market sector more sustainable.
Pioneer Denim and Soko present three collections designed by Adriano Goldschmied
In more detail, Pioneer Denim and Soko will present three collections designed by Adriano Goldschmied for Pioneer Denim. They were developed in close collaboration with Soko’s expertise in sustainable chemistry. Each collection bears witness to Adriano Goldschmied’s tireless search for modern and sustainable denim. No compromises were made on aesthetics or workmanship. These creations embody the lasting legacy of a man who left an indelible mark on the industry.
The trends for autumn/winter 2027/2028 will be presented at the trade fair. The denim trend forum will provide an outlook on the fall/winter 2027/2028 season. It positions denim as a constantly evolving language. The area combines the technological advances and responsible developments of the exhibitors. The forum serves as a practical tool to rethink and enhance upcoming collections. It promotes an approach that sees denim as a living and changeable medium.
Denim Première Vision welcomes over 60 exhibitors from all over the world
Over 60 exhibitors from all over the world are present, with a strong representation from Italy and Japan.
This edition is characterized by a renewed offer. Ten percent of the exhibitors are new. In addition, world-leading companies such as the US manufacturer Cone Denim and the Indian Arvind Limited are returning. The new additions include Pakistani accessories manufacturer Jawaid Bross. The trade fair presents a mix of offerings made up of 60 percent denim weaving mills, 20 percent clothing companies and 20 percent accessories, technology and services providers.
As previously mentioned, the fair is strengthening its partnership with Istituto Marangoni Milan to support the next generation of talent. Four exhibitors, Isko Luxury by Pg, Advance Denim, Officina39 and Tonello, will host exclusive sessions at the school. Students will exhibit their creative research at the heart of the fair. On May 21st, student Lolie Bernard will present her vision ‘What if this was enough?’ introduce. In it she explores authenticity and emotional honesty in design.
Denim Première Vision’s commitment to environmental responsibility reaches a new level through its collaboration with the Dutch government agency CBI. The project ‘Circular apparel Tunisia’ is highlighted. It shows support for 18 Tunisian companies in the transition to circular production that meets the needs of the European market.
Collaborative initiatives featured include ‘Redefining Blue’, a groundbreaking project developed in partnership with Chloris. In this issue, Chloris and Denim Première Vision will present the latest developments of ‘Claessen Blue’, Chloris’ leading bio-based dye. The first results of the initial phase of the project will also be presented. ‘Redefining Blue’ brings together leading denim mills. The project serves as a platform for research, validation and industrial application and supports the industry’s shift towards more responsible dyeing processes.
This unique collaboration between an innovative technology company and an international trade fair underlines the role of Denim Première Vision as a driver of collective progress. Chloris will present its progress at its own stand. In addition, Li Li, Chief Brand and Strategic Officer of Chloris, will present the research results in a panel discussion.
The second chapter of the ‘Underrated Project’ will also be unveiled at the fair. It was developed in collaboration with Italian designer Kristian Guerra, the Denim PV fashion team and the exhibitors. This project presents an avant-garde denim wardrobe. It combines authentic heritage with a futuristic vision and explores the full spectrum of the material. They range from raw indigo to coated and over-dyed finishes. By combining denim with technical fabrics, the project opens an urban dialogue. Functionality and style interact to create flowing silhouettes that suit modern lifestyles.
Exhibitors include Abm Fashion, Arvind, Azgard Nine, Blue Diamond, Calik Denim, Chloris, Dnm Demim, Cbi, Isko Luxury by Pg, Isko, Ithib, Kilim Denim, Mic, Soko Chimica, Tonello, Toscana Tessuti by Stamperia Toscana, Umberto Lenzi by Lenzi Egisto and Woolmark.
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