THEThe hair, small, but very powerful symbol. Whether there is or there is, whether it performs it with nonchalance or that you decide to get rid of it, it is a real declaration of freedom of choice, as well as care, of your body. With the motto “Free to Shine”, An invitation and a metaphor for authentic beautywithout judgments or prejudices Aesthetics, Braun signs a whole day at the Milan Beauty Week 2025, In collaboration with Io Donna. The opportunity? The launch of Skin I-Expert, hi-tech pulsed light device and smart, an instrument of avanegiardia for one Practical, powerful and very personal lasting epilation. At the event, a long list of guests. And more moments: a practice of yoga with Denise Dellagiacoma, Device test, author’s calligraphies and a round table with the unpublished monologue “fur & counteropelo” of the actress and writer Chiara Francini, In addition to the ideas of the psychologist and psychotherapist Giulia Amandolese and of the brand manager Santi Falco.
Milan Beauty Week: “Free to Shine”, free to shine, with Braun
Being free to take care of your body without judgments or prejudices, especially as regards a theme so close to our skin, the epilation. A theme discussed, inspiration for Personal, social and psychological reflections: «The motto of Braun and the Procter & Gamble group And improve people’s liveseven in small gestures. In fact, our personal care technologies really allow each of each take care of yourself According to their times, ways and desires »explains the brand manager Saints Falco.
Braun, with his market research, is an orPrivileged and authoritative Sports on uses and costumes of epilation, trends and beauty routine: «Today As many as 99% of women choose to shave, as shown by the data collected with the collaboration of the Institute of Social and marketing research Eumetra. Women claim to choose one smooth skin to feel good with yourself (62%), but also For social occasions such as going to the beach (64%), or to wear short clothes and clothing (55%), finally, for other modations how to be more a just comfort during medical examinations (25%) or Having intim relationshipsthe (21%) ».
“Free to Shine” with Braun and I Donna, at the Milan Beauty Week, in the Terrazza room of Palazzo Giureconsulti.
A theme only apparently aesthetic, therefore, that touches deep ropes. «Milan Beauty Week, with our braun devices, is an opportunity to reiterate the importance of the freedom of feel good with yourself and with your bodychoosing how – and if – cure it, without external pressures or predefined patterns, embracing one’s uniqueness ».
Energy yoga with Denise Dellagiacoma
Regain the body. Aesthetically, psychologically, but also energetically. For this, Denise Dellagiacomoyoga teacher and yoga academy founder, He guided one audience of guests in a body-Mind Flow practice enriched by moments of partner-work and of Contact dance with a focus on awakening and lighting.
«Yoga is much more than being on a mat. When it comes to prana, that is, of vital energywe touch something that deeply influences everything we are. Practicing yoga means cultivating and harmonizing this energy, in every phase of life, to live it in harmony with oneself. Among the various styles, from Hatha and Vinyasa, the number or complexity of the Asanas is not so important, the positions, rather, the experiential approach. Even a simple asana, performed with a certain type of breath and presence, can completely change the way we feel And there We connect with our bodyand therefore with our energy, “explained Denise.
The class of Denise Dellagiacoma at the “Free to Shine” event signed by Braun in collaboration with Io Donna.
On the braun stabbed mats, Valeria Vedovatti, Eleonora Fincati, Carlotta Bettotti, Giada Da Fave, Jenny De Nucci, Giulia Izzo, Zoe Massenti, Maddalena Sarti showed up. Guests at the masterclass too Luca Gervasi, Pierpaolo Pretelli and Beatrice Valli.
Chiara Francini, the monologue “Pelo and Controlo”
«No, this It is not yet another feminist speech in which someone, with a broken voice and heart in hand, He tells you to simply accept you for how you arebegs you to want you well and explains that it is right to think that we are all the same. We are not all the same. Thank God. You know what boredom. And what an injustice »: it is the voice of Chiara Francini, actress, writer and guest of honor to the talk, who dedicated a monologue to the theme “fur and counteropping”, celebrating the freedom to fully live in his body, with all his signs, imperfections and peculiarities.
The actress and writer Chiara Francini
“Have you ever thought about the power of a hair? A Minimum sign, almost invisible, yet capable of deciding whether you are right or not. A hair can become judgment, condemnation. A mustache, has issued more verdicts than a fashion court: acquittal or pillory in three second seconds. The skin is our frontier: it is the border that exposes us to the world. And the hair is the punctuation Of this language: accents, dieresi, brackets staple, the body of the body. They tell stories, belonging, genealogies. Or, they become proof of our presumed neglect. As if the sloppiness were a matter of millimeters, and not of ideas ».
“In recent decades they have taught us That the skin was to be smooth, smooth, uniform. Without shadows. Without traces. And we, who grew up in that image, have learned That the non -depilated skin was not skin: it was an error, it was defect. To enter the roles, in relationships, even in fragility, they asked us first of all to smooth. But the skin is our most radical truth. With the in the in the scars, softness and roughness. Marguerite Yourcenar wrote: “Nobody is ever young or old for a long time, but you are always your own skin.” And that’s the case: we never stop living. Montaigne, With his ruthless irony, he added: “The greatest thing in the world is to know how to belong to yourself». And belonging to yourself also means this: DEcidido whether that fur belongs to us or not. Real Revolution is not to say “to depire yes” or “to deposit no”. The real revolution is to say: “I choose” ».
And again: «The point is that Depilation is never just aesthetic. It’s ritual, it’s trauma, it’s memory. We women know: the first encounter with hair removal was an obligatory step. Someone with cold waxing in the bathroom, someone from the beautician with the lusting phrase of the century: “It only hurts a moment …”. That dense sudden was the our first lesson of femininity. AND Simone de Beauvoir He was right: “Woman is not born, you become it.” Even with waxing, silk-epil or pulsed light ».
And the social networks? “They made of the DEpilation – and non -depilation – a manifesto. If you shave you are a slave of patriarchy, if you don’t shave you are a slopp. Never that the hair can simply be a hair. For this reason the key word today is freedom».
Chiara Francini and Santi Falco, Brand’s brand manager.
The reflections of the psychologist Giulia Amandolese
The body is our first business card: skin, scars, hair tell who we are. THE‘act of epilation has a psychological impact, touching Emotional strings such as self -esteem, self -perception, modesty, relationship with others, intimate relationships.
«Hyding rarely arises as a” pure “choice: It has historical, economic and symbolic roots. The body reflects social norms. Without realizing it, we internalize rules and expectations, even unconsciously: to depire therefore becomes a gesture that is between personal choice and social conditioningexpression of both taste and belonging »collected psychologist and psychotherapist Giulia Amandolese.
Giulia Amandolese, psychologist and psychotherapist.
Furthermore, «beyond the aesthetic, Dephastying is often a way to say “I belong”: Many women say they do so not to be judged or excluded, and social media amplify pressure: constant comparison plasma behaviors. Often, the care of one’s body is a subtle balance between what we want and what we believe is necessary To be accepted. There hair removal also affects sexual self -esteem: It can make you feel more confident and at ease, but if lived as an obligation it risks transforming the body into question to be corrected. Authenticity was born when the choice is internal and not dictated by external pressure ».
So and, are the hair symbols of neglect, freedom, or simple nature? “It depends on the meaning that we attribute to him. Move the gaze from “appear” to “What does it represent for me” It is a therapeutic act. Of re -appropriation of the body, or aware improvement». Always possible, accomplices Peersonal Care, finally, “kind”.