The Swiss company MF Brands Group, owner of brands such as Lacoste and Aigle, has exclusive negotiations to sell The Kooples brand. The aim is to concentrate on business areas in the future that correspond to their brand core.
The planned sale includes all activities in connection with the brand The Kooples and is supposed to go to the Verdoso Group – a company that specializes in investments in companies in need of renovation, as is the result of a message from the MF Brands Group on Monday that the AFP is available.
The French brand, founded in Paris in 2008 by the three brothers Elicha, offers a collection of high -quality, but at the same time accessible fashion and accessories for women and men.
“This decision corresponds to the strategic direction of MF Brands to re -position The Kooples so that the brand receives long -term ambitious growth perspectives. At the same time, the step enables our focus to focus even more on our core business- the development of premium and global brand worlds, ”says the message.
The project is still subject to the consultation of employees: internal agencies, emphasizes the group, which according to its own statements is present in “almost 100 countries with over 2,400 shops”.
This article previously appeared on fashionunited.fr and was used with the help of digital tools translated.
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