Mey scores with innovative campaign and political statements

While Germany is discussing political programs, Mey sets a clear sign with a virtual out-of-home campaign and brings attitude to the street: the German premium manufacturer uses digital posters to show that laundry can be more than just looking good . The brand has stood for the highest quality for almost 100 years – and combines tradition with a humorous view of socially relevant topics.

When laundry becomes political

With a virtual poster campaign, Mey is currently causing a sensation at striking digital locations. Brave messages can be read on the posters: “More scope for your Interior Minister” is emblazoned over the Mey Softball Shorty with an innovative suspensorium cut for premium stop. Another motive sums it up: “The middle remains stable.” The successful product of Mey convinces with odor -in -case and breathable properties – and with the slogan “stinks fewer people than the heating law” sets a humorous statement.

Quality, tradition and attitude

The campaign not only shows the brand’s innovative strength, but also underlines its social responsibility. As a German company with almost a century history, Mey stands for first -class workmanship, the finest materials and sustainable production. With over 1,000 employees from around 40 countries, Mey lives diversity and internationality – values ​​that are also reflected in this campaign.

“Clue decisions are often invisible, but noticeable – be it in fashion or in politics. We make fashion for people who know who they are and what they stand for. Our posters should not only like it, but stimulate thought, show attitude – and especially encourage people to give up their vote on February 23, 2025, ”explains Matthias Mey, Managing Director of the Mey Group.

Fashion as a statement

With this campaign, Mey shows that fashion is more than just clothing – it is a statement. With innovative strength, humor and the call to show attitude, the brand proves that quality is not only tangible, but also visible. Mey stays true to himself: authentic, responsible and always close to people.