mey is launching a beach and resort collection for women for the first time. The “Coastal Bloom” capsule collection is inspired by the sea and coast and combines clear lines with elegant color schemes and high-quality materials.
The models rely on a timeless, reduced aesthetic and translate the interplay of elegance and lightness into a commercially viable range. Shimmering beach qualities are combined with light cover-ups and position the looks in the subtly luxurious segment.
The capsule collection transfers the brand’s typical standards of quality, workmanship and fit into a new segment for mey within beach and resort wear. All styles are structured according to the mix & match principle and support flexible range and space planning. An easy-sizing approach and optimized processing details expand the target group reach in retail.
The introduction of the new beach and resort collection from mey is accompanied by a permanently available NOOS range, thus strengthening the continuous retail presence across the seasons and at the same time providing new impulses that strategically complement the existing range.