Meryll Rogge wins the main prize of the French Andam Fashion Awards 2025, one of the most important European prices for young fashion designers: inside.
The designer was honored on Monday evening and receives 300,000 euros and a one -year mentoring with Sidney Toledano, who holds a leading position within the fashion division of the French luxury goods group LVMH.
The French Ministry of Culture is represented by Christopher Miles, General Director of Artistic Creation (DGCA). He pulls a parallel between cinema and fashion: “If the cinema is an art, but also an industry for Malraux, fashion is an industry, but also an art.” He mentions various projects from the Ministry, to which fashionunited will surely come back.
In accompanied by Andam President Guillaume Houzé, Nathalie Dufour explains: “Creativity is freedom, but also responsibility. The responsibility to be a lever for social change, which comes into dialogue with his time, her challenges and hopes,” says Dufour. “Fashion can combine art and entrepreneurial ambition. Welcome to this laboratory of top performance, Andam.”
Meryll Rogge: wages for entrepreneurial risk
Before he gives the main prize, jury president Toledano explains: “Even if you belong to other prices, you are always ready to help young designers: inside who are confronted with great difficulties.”
Rogge, winner of the Andam Grand Prix 2025, is a Belgian designer who presents her collections on the Paris Fashion Week. Sidney Toledano told Fashionunited about her: “Meryl Rogge worked with big designers: I got to know her when she worked at Marc Jacobs. When she announced that she would leave New York and return to Europe, I spent an afternoon to persuade her to stay. She has no difficulty in fashion. This is exactly where it is to help with mentoring and financial support.
The other fashion Awards 2025 went on:
- Andam Special Prize: Alainpaul
- Pierre Bergé Price: Burc Akyol
- Fashion accessory price: Sarah Levy
- Innovation price: Lonsanje
- Special price: Goldeneye Smart Vision
The Andam Fashion Awards have been awarded annually since 1989 and are open to all nationalities. The awards not only honor the creativity of the fashion world, but also underline the increasing importance of innovation and sustainability for the design of the future of the industry.
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