TO Montecito the line between work and private life is becoming increasingly thin, especially if your mother’s name is Meghan Markle. In the latest video published to launch his brand’s new collaboration As Everthe Duchess of Sussex opened the doors of her Californian villa, but it wasn’t the flowers or herbal teas sold at a high price that stole the show. Archie and Lilibet literally popped into the frametransforming a set that was supposed to be glossy into a moment of “spontaneous” family chaos. “Mum’s little helpers,” Meghan wrote, appearing in a decidedly less institutional version than usual.
Lilibet and Archie: the “little helpers” conquer social media
While the duchess carefully prepared some floral arrangements – a passion born, apparently, during the baby shower for her firstborn – little Lilibet, 4 years old, appeared in a little white dress and very red hair that unequivocally recalls grandmother Diana’s genes. A few seconds of whispers in my ear and a hasty escape off-screen, followed by Meghan’s laughter as she turned to Archie, 6 years oldremained more shy behind the camera but present with his lively voice.
The photos show Lilibet busy watering the potsa sign that the involvement of children is now an integral part of a new, more “familiar” narrative.
Meghan Markle and her daughter Lilibet behind the scenes of the social video. (Instagram/meghan)
Meghan Markle: the new business between flowers and family
A change of direction, if you consider that until recently Harry and Meghan had made the protection of their children’s privacy their strong point. But this choice comes at a strategic momentnow that the Netflix chapter seems to have ended with a few too many controversies.
Without the constraints of millionaire contracts with the streaming platform, Meghan focuses everything on lifestyle and on her image of a serene mother among the gardens of Montecito. If the goal was to humanize the brand As Ever and create a direct bond with its followers, the “helpers” operation seems to have hit the spot. After all, even for a member of the royal family, making business and family ends meet it is the most difficult challenge there is.
iO Donna © ALL RIGHTS RESERVED