This is how Special Forces trainers made money last year.
Among the trainers of the Special Forces program, a clear revenue king stands out. Four
The most popular of the four Special forces-the clear income king of the trainers of the program is Matias Petäistö.
In 2024, Petäistö earned 154,306 euros in earned income and 33,385 euros in capital income. Petäistö accumulated 44,624 euros in residual taxes, or so-called mätky.
The oldest company in Petäistö is Sveitsin Hiihtokeskus Oy, whose latest financial statements are from 2024. The turnover is 1,509,200 euros. In 2023, the company’s turnover was 1,390,056 euros. After taxes, 77,370 euros remained below the line. In the previous year, in 2023, 54,854 euros fell below the line.
The latest financial statement of his company Tactical Athlete Oy is from 2024. The turnover is 898,225 euros, which is a huge increase from the previous year 2023, when the turnover was 54,359 euros. After taxes, 195,206 euros remained below the line. In the previous year, 9,941 euros remained on hand.
Matias Petäistö, trainer of the Special Forces program, collected a lot of road tests last year. Maarit Pohjanpalo
Educator Robin Hendry, on the other hand, earned 82,922 euros in earned income and 2,248 euros in capital income in 2024. Hendry received 1,120 euros in tax refunds.
The latest financial statements of Hendry’s company Crossfit Basement Oy are for the period between May 2024 and April 2025. The turnover is 764,051 euros. The previous financial statements are for the period between May 2023 and April 2024, and the turnover is 818,271 euros.
After taxes, the company made a profit of 5,741 euros. In the previous fiscal year, 32,978 euros remained below the line after taxes. Hendry is the CEO of the company and also sits on its board.
Hendry’s other company is Edwins Oy, whose latest financial statements are from 2024. The turnover is 48,500 euros. In the previous fiscal year 2023, the turnover was 32,550 euros. After taxes, 26,937 euros remained below the line. In the previous fiscal year, 24,783 euros remained below the line after taxes. Hendry is also a member of several other companies.
Janne Lehtonen, the main trainer of the program, earned 76,338 euros in earned income in 2024. He had no capital gains. He had 3,989 euros in residual taxes.
The latest financial statements of Lehtonen’s company Northern Allegiance Oy are for the period between June 2024 and May 2025. The turnover is 103,657 euros. The previous turnover for the period between June 2023 and May 2024 is 39,680 euros. Below the line, Lehtones has 6,092 euros. In the previous fiscal year, 11,882 euros fell below the line. Lehtonen is also a member of the board of WoimaSports Oy.
Janne Lehtonen earned around 76,000 euros last year. Four
Trainer Jan Knutti earned 17,877 euros in earned income and 5,927 euros in capital income in 2024. He received 218 euros in refunds.
Knutt’s company Polar Apex Oy’s latest financial statement is from last year. The turnover is 35,046 euros, while in 2023 the turnover was 9,161 euros. Knutt’s company made losses of 194,341 euros in 2024. In the previous year, the losses were even larger, 207,428 euros. Knutti is also on the board of Vega Holding Oy.