THEhe family, in all its forms, returns to the center of the fashion scene. From catwalks to fashion campaigns, celebrations of the oldest bond as a source of stylistic inspiration are multiplying: the new portrait of Demna at Gucci, or the latest campaign by Glenn Martens for H&M, just to name two examples.
In Autumn-Winter 2025/2026, sharing the look becomes a real visual language. As well as a coordinated wardrobe for adults and children, full of glamour.
Family Affairs: a heritage of transversal style
Today, the wardrobe is no longer just an individual matter. It is increasingly shared: between mum and dad, between parents and children, between sisters and brothers, between couples who play at exchanging cardigans, coats, denim. The new (extended) family format style code goes beyond age, gender and roles. Embrace similarities and enhance differences, with a pinch of irony and a lot of freedom.
Matching clothes for mother and daughter, what a passion!
A heritage of transversal style, which dresses everyone, without exception. Boys and girls, girls and boys, women and men, without distinction of age or silhouette: finally the clothes of the heart become shareable, no longer designed to express only oneself, but to tell a common story. From the Sunday walk to brunch, up to the photo on social media: the seasonal looks tell a new idea of family union.
On the left, cardigan (289 euros) and skirt (179 euros) in MARELLA wool and cashmere knit, CHURCH’S moccasins, MONCLER cap + JIL SANDER. On the right, PERSONA double wool blend overcoat by MARINA RINALDI (425 euros), TOMMY HILFIGER trousers, MONCLER + JIL SANDER cap (photo by Jork Weismann styling Ulrike Lang).
A concept that goes perfectly with coordinated looks: mother and daughterabove all. The clothes in the adult version are also offered for the little ones. And the trend also involves the boys at home: Who is the coolest of all?
The easiest trends to share with the family in Autumn-Winter 2025/2026
From “mini me” dresses to coordinated outfits between sisters and brothers, passing through the look “stolen” from the partner: there are trends that, this year more than ever, speak a universal language. Cozy chic knitwear, warm, soft, refined, for all ages. The classic check, from the maxi tartan pattern to the graphic micro-check, it’s the print that looks good on both adults and children. On coats, skirts, blazers, trousers: impossible to go wrong.
A t-shirt with lettering it’s among the easiest items to share together. As the flannel shirtthe must-have par excellence of winter, for all ages. Because in the family we understand each other quickly. Even in the wardrobe.